|Marketing Your Produce -
Planning for Success (17:49)
Michigan State University Agricultural Extension Agent Ron Goldy talks about writing a business plan aimed at achieving success. He also discusses ways to address issues with local ordinances, as well as efforts to ease red tape for farmers. Goldy closes his presentation with tips on signage and display for farm marketing.
- Assistance with your business plan - Goldy notes that the Small Business Administration offers guidance on building a business plan. Click here to visit their comprehensive Small Business Planner.
- SCORE offers free, confidential business advice for entrepreneurs - SCORE, a resource partner with the Small Business Administration, consists of 389 chapters nationwide that offer entrepreneurs business advice from retired executives. While there is no guarantee that the volunteers are knowledgeable about sustainable agriculture, they can be invaluable in providing advice on a variety of business issues. Click here to visit the national SCORE online office. (Enter your e-mail to find the chapter nearest you.)
This is the third installment of a three-part series. The following are links to the other two installments:
- Part 1 of Marketing Your Produce - Getting Started - Are you a destination market or a drive-by?
- Part 3 of Marketing Your Produce - Planning for Success - From building a business plan to dealing with local ordinances to creating the best displays.
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